WhatsApp Marketing: What is it and how to integrate it into your digital mark...

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It is no coincidence that WhatsApp is among the main digital marketing tools . Accessible, practical and increasingly complete, the app broke the record of 2 billion active users in 2020, becoming the most used instant messaging application in the world .

“Zap”, as it is popularly known in Brazil, currently covers nearly 180 countries and is the preferred messenger in Latin America. Thousands of companies have adopted WhatsApp as a marketing, sales and customer service channel , following the mobile shopping trend .

However, many brands still view WhatsApp as a WhatsApp Number Database separate platform , which doesn’t require the same planning as other communication channels. While it may generate results, this view diminishes the omnichannel model and can put your business at a disadvantage to the competition, limiting your success and customer experience .

To keep you up to date with market innovations, in this article we will explain what WhatsApp marketing is and why using the app is not enough to implement this strategy. Our content will allow you to understand:



How did WhatsApp Business come about and how does it work?

What exactly is WhatsApp marketing?

Why is it so important to apply this strategy?

What are the benefits of WhatsApp for your digital marketing?

How to connect your app to the channels you already use (and how Salesforce can help with that process).

It's time to embrace the power of conversations and boost your use of WhatsApp for business . Want to learn more? Join us!


WhatsApp Marketing
Your guide to best practices and trends.
Reviewing the history of WhatsApp Business
Created in 2009, WhatsApp became popular by performing similar functions to SMS for free. With internet access and a linked cell phone number, it was possible to synchronize contacts on the device and exchange text messages, audios, images and videos, as well as make audio and video calls.

In 2014, Facebook (now Meta) bought the app for USD 22 billion. First, this move brought WhatsApp closer to social networks by adding new features , such as the possibility of sharing statuses (a suggestion from Snapchat and Instagram Stories), and the incorporation of image editing resources.

Later, following the example of Meta's previous acquisitions, some new features expanded their commercial use, a process that culminated in the launch of WhatsApp Business in 2018. At that time, WhatsApp was already used for scheduling service calendars, executive meetings, and even video conferencing.