Branded content: what should it be and what advantages does it bring to your ...

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Branded content arises as a response to a market saturated with advertising. Users receive advertising through various channels and at all hours, which is why this way of creating brand content that truly interests and connects with the audience arises.

In an increasingly digitalized world, it is very important to look for new ways to reach the public, ways that are not intrusive, but rather generate a natural attraction towards the brand, and this is where branded content comes in.

What is branded content?
When we talk about branded content we refer to the generation of content that allows the brand to connect with consumers . Thus, companies, in order to create or improve their brand image, must transmit the values ​​that characterize them.

It is aimed at transmitting, generating emotions Mexico Mobile Number List and connecting . With this type of content, the company does not seek to sell a product or service, but rather seeks to create connections with the audience through values, emotions and feelings.



Characteristics of branded content
The relevance of branded content lies in its ability to generate meaningful and valuable content . Narratives capable of transmitting aspects that characterize the brand, that provide sensations and that awaken emotions.

Advantages of branded content
Branded content and content marketing strategies, although very different, have some similarities.

It can be confusing and in some cases be confused with content marketing . This is normal, since both really focus on the generation of content, with some differentiating features.

Branded content and content marketing strategies, although very different, have some similarities; both focus on generating quality, non-intrusive content through multiple formats and their ultimate goal is sales, although direct sales are not really considered. the content.

To understand in depth what branded content is, we are going to explain some of the characteristics that make it different:

Generates interest, curiosity, surprise . In short, emotions in consumers. It is content that is innovative and thus creates that connection between the brand and users.
Use 'storytelling' . A tool capable of providing a meaningful experience to users. Its hallmark lies in telling a story or a story with which we seek to connect emotionally with the consumer.
It is not invasive. This is content that is nothing like advertising and must capture the user's attention without chasing them through different media, interrupting their browsing.
A key point: the connection with the target audience
Branded content must be non-invasive, but innovative, and most importantly: it must connect with our target audience. It should be noted that we must seek interaction with our target audience , both with clients and potential clients, to whom we must draw their attention and create a committed relationship.

To define this content, we must know our target audience very well : understand their needs, their interests, their lifestyle and their tastes. After this analysis, we will have a clear idea of ​​the different themes that we can use.

In turn, we must observe these issues from the perspective of our brand. In particular, where we are in the purchasing process . It is not the same that we find ourselves launching a brand than reactivating it or looking for a new market niche. All of this will allow us to ensure that the type of content is related to our brand.

Branded content is thus outlined as a series of content that is linked to our brand with the purpose of making the consumer feel captivated and generating a relationship where the basis is trust with our brand and our products.