New Marketing ROI strategic game

CellPhoneList

Implementation of cycles years of marketing and sales processes on a simulated market competition for the best result between training participants divided into teamscompanies Setting sales profit and portfolio goals based on market data Strategic and operational budgeting of marketing activities using offline and digital tools Feedback assessment of actual sales reporting of results operating schedules profit and loss account comparison of results against the competition benchmarking Index measurement of the results of the New Marketing ROI


game and feedback on the position of company teams against the competition in terms of market shares share of voice marketing contribution profitability marketing ROI PRACTICAL EXERCISES work on the development and improvement of analytical Cell Phone Number List intelligence the use of budget sheets and income statements exercises in the analysis of a database of indicators from a simulation game in order to better understand the key success factors of marketing investments Day ROI marketing tactical and operational Metrics Dashboards Strategic





inspiration on the example of the results of the New Marketing ROI market game DATA perspective analysis of the course of marketing investment processes strategy tactics and operations analysis of the most important success factors with an indication of which of them the training participants should use in their daily work in the company An overview of the indicators used in the game PRACTICAL EXERCISES working on improving indicator analysis and the most important success factors training scenario thinking skills learning through experience gained during the market game.