BMW Group The BMW Group career page on

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Bavarian The life science company Bayer has understood what really matters when it comes to employer branding. In 2015, the group presented itself with a uniform employer brand, which is made up of the company's core values: “Passion to innovate | Power to change” (Engin Baran: Employer Branding. Come to us, stay with us, commit to us – this is how you build a strong employer brand , Springer Gabler, Wiesbaden 2018, p. 97). Bayer's Instagram career page, which was created specifically for employer branding purposes, basically follows the same principle: the appropriate hashtags #passiontoinnovate and #powertochange build an essential bridge.


From employees for (potential) employees – that is Bayer’s human resources Special Data marketing strategy. The branded hashtag #InsideBayer shows what is important: a look behind the scenes. Entire teams or individual employees regularly take over the Instagram channel for a set period of time (takeover), so that users can be part of everyday work “live”. BMW Group The BMW Group career page on Facebook is liked by a whopping 374,445 people . That's quite a feat when you consider that the site is exclusively about career opportunities at the German premium automobile manufacturer. BMW Facebook profile At the BMW Group, careers are very important and Facebook is used effectively for employer branding purposes. The tabs created in the page navigation specifically address “professionals”, “pupils” and “students/graduates” and show in the next click which optional career paths can be taken.




The “Job Market” and the “BMW Career World Map” direct the user directly to the website for further information, while upcoming meetups and dates are listed in the “Events” tab. Do you want to get fit in online marketing? With our newsletter you will automatically receive the latest Seocracy articles directly in your inbox! Subscribe now Another plus: The story at the top left is, on the one hand, designed as an innovative company presentation, but on the other hand, you can also find out about internal company benefits such as “work-life balance”, “flexible working time models”, “home office”, “childcare” and “family time out”. . In principle, all of these are the central points that make BMW an attractive employer.