How to increase your credibility and gain the trust of your clients

sahida652

Copywriting
It's very easy to make big promises on the Internet.

You've probably seen ads that guarantee you'll grow 10 centimeters in 10 days, regain all the hair you lost without going on vacation to Turkey, or lose the kilos you gained without leaving the couch.

But I doubt you believed any of that (although it would be great if it were true)

We all have a radar that goes off when we detect something suspicious before buying . Exaggerated claims, details that don't fit or lack of information make anyone run away.

The problem is that it doesn't always take such an exaggerated example as those above to make a buyer look elsewhere for a solution. Sometimes there is something that doesn't quite convince a buyer to buy, and it is much more subtle and difficult to detect.

You may have experienced this when shopping in physical stores. One seller may give you a good feeling and another may not, even when offering you the same product.

Unless there is a big price difference between one store and another, you will definitely go to the first one because it has “something” different that makes you feel more comfortable when taking out your card.

It's a question of trust and credibility . If you fail to build WhatsApp Number List credibility, the customer will not dare to take the next step with you, despite all the reasons in favor of your offer.

Trust is largely earned over time. Luckily, you don't have to wait until you've been in business for years to gain public trust. You can use copywriting to increase your credibility and turn distrust into sales.

7 tricks to increase your credibility
Have you ever wondered why your customers trust you?

Why should they believe everything you say on your website?

Or why should they trust the advice you give in your emails or on social media?

You can probably think of many reasons, such as your training, your experience or that working method that only you follow and that sets you apart from the competition. But it's not about what you know... but about what your potential clients perceive about you.

I'm going to give you some tips on how to convey all of this and get future customers to trust you before they buy.

They are all based on the same thing:

Give lots of information.
Rely on other people's opinions.
Let's get started

Overly general statements do not inspire confidence because they almost always sound cliché.

Compare these two sentences:



“We are the leading method for treating obesity in Spain.”
“More than 100,000 people in Spain have regained their ideal weight thanks to our method.”
Which one do you like best?

Aside from the fact that the second sentence explains the benefit more clearly, the first one sounds a bit like a broken record.

In the first sentence you could change the word “leader” to “number 1” or “reference” and it would still have the same effect. On the other hand, the number carries much more weight in the consumer’s mind.

In this Airbnb example , the copy explains how much you can earn in a month by renting out an apartment: 1697 euros exactly. Not 1600 or 1700

It is such a concrete figure that it makes you think it is the result of a calculation made by the company itself.