What is a chatbot?

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A chatbot is a program based on rules or artificial intelligence that is able to answer questions that users ask it through a chat. The chatbot allows you to receive “prepackaged” information on certain topics, using specific words within the conversation with this bot. Bots are usually based on a multiple choice menu that guides you within the categories of frequently asked questions, which are easy to understand even for less experienced users. The bot guides users clean emai towards targeted and understandable troubleshooting , facilitating the purchasing process. Some experts say that by 2020, 85% of customer interactions could already take place through the use of a chatbot.

Why a chatbot?
The answer is divided into several arguments. For example, one of the main reasons is that many consumers prefer to use instant messaging programs to receive their information. They are more immediate, faster and are viewed with an incidence of 98% , a percentage 5 times higher than emails.

The average user who lands on your site is not ready to face a purchase of your products and would like to receive immediate answers to some doubts that afflict them about the products, shipping and payment. With a chatbot, the user immediately satisfies their desire to understand better, without having to call anyone or go and look for the information themselves. This chatbot allows for instant reactivity that a human being cannot guarantee at any time of the day.