Remains just one of the many solutions that exist in the ad tech ecosystem To succeed within an ever evolving ad tech landscape a combination of contextual understanding effective tools and technologies is required It is also possible that we will see greater sell side self sufficiency Major technology providers have leveraged their unique position to mediate and automate ad buying and selling It is very likely that media owners will decide to cut out the.
Middleman and manage content and context only from the wake Phone Number List of greater independence from technology intermediaries we are also likely to see increased cooperation between media owners leading to greater interoperability through agreement to abide by industry standards If media owners can combine brand safety contextual planning audience insights and content evaluation they will be able to compete in a market where.
Large companies have saturated and dominated the field of audience delivery Finally due to restrictions on cookies and tracking data it is becoming increasingly difficult to target specific audiences Until another solution is found brands will seek to achieve comprehensive coverage of all audiences across the media or content they consume regardless of individual metrics such as age However when the fuss related to third party cookies settles it is.
發表於 2023-12-2 16:46:20
