This ensures that interested parties visit your site and become customers.

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The subsequent step is to lower the bids on a regular cycle of three to seven days and analyze how this changes the share of possible impressions and the average position in the search network . In this way, a permanently low click price can be achieved and this in turn leads to a low cost per acquisition (CPA). New call to action Conclusion SEA is an indispensable strategy to be found better on search engines. You should definitely not limit yourself to general keywords.


There is a lot to be said for bidding on your own brand as keywords in a brand campaign. Brand campaigns offer several advantages. You can decide for yourself how Phone Number your ad is displayed and you will also have a much higher presence in the search results. With the right implementation, brand campaigns can significantly increase your conversions in a cost-effective way. The costs can also be controlled via CPC adjustments. Would you like to start a brand campaign and are looking for an agency that can provide you with competent support?





Our experts from the Google Ads agency Advidera are here to help you. Contact us now! Frequently asked questions What is the goal of brand campaigns? Brand campaigns are intended to guarantee that search engines ensure that people who are already interested in your products reach your site. Why are brand campaigns worthwhile? With brand campaigns, you can, among other things, increase the visibility of your company and control how your ads are displayed on search engines. Which keywords are suitable for brand campaigns? You should only use your URL, the name of your company and your products as keywords. Author's image universal Stefan Begemann Writing has always been a great passion of mine. I simply enjoy researching different content and processing it into exciting and informative texts. I was then able to further develop these skills through my studies in media and cultural studies