Is Relevant To The Target Finally Dont Forget To Systematically Give The Contact The Opportunity To Unsubscribe Existing Contacts You Can Use Your Professional Contacts And Those Of Your Colleagues From Your Personal Address Books And Dont Forget To Include All Your Clients Past And Present From Your Accounting System For Example Business Cards Many People Keep Every Business Card They Receive Go Through All Your Drawers And Make A Pile You Can Get Business Card Readers To Automate Data Entry If You Have A Lot Of It But Again Check For Relevance And Ask Permission If Its Not Recent Website If You Have A Website Make Sure To Capture Visitors Contact Details Offer Something For Which Visitors Will Be Willing To Give Their Email Address A White Paper A Newsletter A Free Trial Prospect Research If You Have A Defined Customer Segment Such As Financial Managers Or High
School Principals As Mentioned Above You Can Build A List Via The Web Using Search Tools Such As Google And Linkedin Buying Lists At The Risk Of Being Controversial We Do Not Recommend Purchasing Mailing Lists Especially If You Intend To Use Them For Email Campaigns The Quality Can Be Terrible And If You Send Emails To These Lists You Will Almost Instantly Be Considered A Spammer Which Will Not Only Affect Your Brand Reputation But Also Your Ability Loan Phone Number List To Send Emails To Genuine Prospects If You Must Purchase A List Clean It Internally Over The Phone First Then Use It Only For Telesales And Direct Mail Communicate From The Database Once You Have Your Marketing Database You Can Start Sending Messages To The People In It Email Marketing Is The Least Expensive Followed By Mail And Telemarketing What Works For You Will Depend On The Cost Of Your Programs
Conversion Rate And The Value Of Your Contract A Cost Per Lead Of Is Great If You Convert Of Your Leads And Your Average Contract Value Is But Not If Your Contract Value Is Emailing When It Comes To Regularly Delivering Your Message To People Who Have Opted In Nothing Beats Email Marketing Sending Marketing Emails Is Really Cheap You Can Send Different Emails To Different Groups Of People If Youve Segmented Your Database Or Even Different Emails To Each Person If Youre Using Advanced Emailing Software We Wont Go Into Detail Here On How To Write The Perfect Email But You Need To Keep Your Database Up To Date Delete Emails That Come Back As Errors And People Who Unsubscribe Otherwise You Will Be Considered A Spammer And All Your Emails Will End Up In Spam Filters Consider Using An Email Verification Tool To Clean Your Database Before Sending Courrier Mailing De Marketing Direct The Cost Of Sending A Letter By
發表於 2024-2-22 13:15:57
