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Search ranking factors after analyzing 11.8 million search results Are there similar gaps in your industry? What resources would the customer benefit from? (They may not even be aware of its existence) By discovering such gaps, you can not only generate interest at the cognitive stage, but also build recognition as a leader. Five. What do you know that your customers don't know? This is my favorite question when generating ideas for TOFU content. Many organizations push their "knowledge" out of their consciousness. This is a problem inherent to specialized knowledge itself. Once you become sufficiently mature, you forget more about your chosen subject than many beginners initially know. For example, a podcast hosting company I've worked with has spent a lot of resources creating insightful, advanced topics like production and marketing . But the customers they were approaching at the awareness stage wanted more basic content. I needed to know what tools to buy to start recording, where to host the files, etc. These two topics were things the hosting company assumed its customers would already know about.
Creating content related to these topics will meet the needs of potential customers and prevent them from leaving your site unintentionally. The benefit of incorporating beginners' needs into content ideas is that this type of content is easy to create. You probably already have that expertise. All you have to Belgium Phone Number Data do is package them. evaluation 6. Where is your industry headed? What are your comments on future trends? People want to follow the experts. They want to work with such experts. The fastest way to make yourself an authority is to anticipate the impacts on your industry and provide guidance to your audience on how to prepare for and respond to them. This does not mean news jacking or reusing resources that add no value. Use the insights you already have to identify opportunities to position yourself as an expert.
By doing this, you can act as a leader when competing with other companies. To do this, do the following: Interviews with experts: Email responses often don't work. They probably won't even check your follow-up questions. Create a story, not a list of ideas. What are the recurring themes? Where do respondents agree and disagree? 7. What mistakes have other companies in the industry made? Can you present it as evidence without bashing it? A while back, I was working with a certain woman. She ran a private training studio, but it was threatened by a new CrossFit facility opening nearby. A customer who had used both facilities at some point shared some information with my client.
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發表於 2024-3-6 17:10:34