Tiktok creates educational platform for brands and advertisers

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According to research carried out by Nielsen, campaigns run on TikTok can have an average return 73% higher than that of other digital media and can be 80% more effective when compared to results in traditional media. Knowing all this potential, the social network decided to launch the educational application “TikTok Para Você” in order to facilitate the creation of content for commercial use within the platform. This service is offered free of charge and its main objective is to provide insights, ideas and data that can help companies develop successful campaigns on the platform. In today's publication, you can find out everything about the educational platform “TikTok For You”, as well as tips for producing ads on the social network and TikTok 's impressive numbers . Check out! TikTok em numbers Although the Chinese social network's algorithm is not the easiest to decipher, one thing is certain: the most popular content on the platform tends to set the tone for competitors. In light of ByteDance's success, Nielsen presented research showing that ads on the platform can provide higher returns. The research, commissioned by TikTok , provides further evidence that advertising campaigns on the social media site can generate an ROI that is 73% to 80% higher than the average ROI from other digital media and 0% to 12% higher than the ROI for offline media.

According to Nielsen's marketing effectiveness leader for Latin America, Daniel Paez, Nielsen and TikTok have been working in partnership around the world to provide valuable input to advertisers to better understand how the platform helps them drive results. with the audience. “In this recent study that we carried out for the operation in Brazil, involving large food and beverage advertisers, it was possible to measure the performance of TikTok as a media platform and understand the relationship that its execution has with generating incremental sales in an efficient way” , explains. The findings also Industry Email Listshow xperimental. Therefore, it is natural that activations have been longer and more continuous today. According to Nielsen, TikTok has completely changed the retail landscape When it comes to online shopping, TikTok is causing a revolution. Given the non-linear journey experienced today, the ecosystem built on TikTok is based on interaction, with unique, genuine material designed to encourage consumers to make a purchase. According to the survey, 80% of Brazilian users who watched videos online say they believe they are trustworthy.



This sincerity creates a feedback loop that is difficult to escape. The term “community commerce”, which can be translated as “community commerce”, refers to the way in which app users can affect each other by recommending and evaluating items. TikTok has proven to be a good platform for brand performance and exposure, and companies are soon realizing this potential. A 151% increase in the number of advertisers in Latin America was recorded in the first three quarters of this year. Gabriela Comazzetto, director of global business solutions for TikTok in Latin America, believes brands have a lot of untapped potential when they maintain a consistent presence on the platform. Business as usual, but with new solutions This year, the platform introduced a number of new business solutions, including Creator Market Place and Branded Mission, which provide more direct and responsive interaction between brands and creators. Additionally, TikTok introduced new performance products, including: Pulse – a prime time type on TikTok, where advertisers can distribute their content and trends with more engagement Lead Generation – through this solution, companies.