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There are hundreds of online marketing tools, and many of them are somewhat complex. We select a mix with the main ones, the most used and effective.Now yes! Let's see what they are:SEO : Search Engine so that your site positions as high as possible in Google and your consumer finds it first than your competitors. It is characterized by its “organic” development in which you do not have to pay for ads, but rather apply technical optimizations within the website.
Google Ads : Google's advertising program that allows you to create ads Bolivia WhatsApp Number and pay for the clicks that users make. There are different advertising formats in Google Ads: banners (Display), shopping, texts on the search network and many more.SEM : Search Engine Marketing is a paid advertising campaign that promotes your site in search engines and gives it greater visibility, increasing the possibilities of traffic (visits) and conversions (sales).
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In the case of Google, the platform, as we already said, is called Google Ads, but there are also other pay-per-click platforms such as Bing Ads (Bing has a low market share in Latin America, but in other markets such as the USA its participation is greater ).Inbound marketing : Also called “content marketing”, it is the tool focused on generating valuable material for the user, and hosting it on websites, blogs, landing pages and other types of pieces.Email marketing : It is the advertising communication that uses email as a channel to reach the user. One of its most traditional forms is the newsletter, a periodic sending of relevant content for consumers and updates on news.
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