Paid Social to help hit their goals

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Own more than three-fourths of the nation’s financial wealth Own % of all money market accounts and certificates of deposit assets Have an income per capita that is % higher than the national average Spend more than one trillion dollars on goods and services The largest + population resides in California, New York, and Florida respectively % of museum visitors are + Spends more per capita on groceries, O-T-C products,


travel and leisure than any other age group Travel ranks among the top leisure activities for men and women over Mature vacationers travel more frequently than any other age group and stay longer + households are the fastest-growing user segment to embrace Vietnam Email List computer technology million adults + are now online, representing % of the + population.In the past, our education client typically focused their efforts on search campaigns vs. social due to search continuously hitting goals. However, when I joined the account, I was determined to prove value by leveraging .





Paid Social Managers understand that it’s difficult at times to prove the value of Paid Social, especially when your client is lead driven. Since our client wanted to continue to drive RMIs (Request More Information – a common term in the education industry), the team needed to re-think strategy. Step : Auditing the Account The first step that we took was to audit the entire Facebook account, where we noticed a few things right off the bat.